All work
Real estate
Township launch concept
A launch concept for a large township project, from positioning and creative to the first wave of ads.
The brief
A large township needs to feel real long before it is built. The developer wanted a launch idea that would stand out in a crowded market and bring in genuine site visit enquiries.
What we did
We built the launch around one simple promise and designed a campaign system around it: hero film, social ads, WhatsApp follow-up and a landing page.
Every piece of creative pointed to one action: book a site visit.
The outcome
A complete launch plan and creative direction, ready to roll out across social, search and on-ground media.
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