Before people visit your website, they often see your Google Business Profile: the panel with your photos, hours, reviews and a button to call. For local businesses it can be the most important page you own.
Get the basics right
- Your exact business name, with no extra keywords
- The right main category, plus a few relevant extras
- Opening hours, including holidays
- A phone number that is answered
- A link to your website or a relevant landing page
Photos do the selling
Add real photos of your space, your team and your work, and keep adding them. Profiles with fresh photos look active and trustworthy.
Ask for reviews, and reply to all of them
Make asking for a review part of your routine, with a short link sent on WhatsApp after a good experience. Reply to every review, including the difficult ones, calmly and briefly.
Post like it is a social channel
Updates, offers and events keep your profile current. A short post each week is enough to show you are open and active.
